Tag Archives: qualitative

Walking The Distance

In his memoir of walking the Camino De Santiago across northern Spain, Wayne Chimenti focuses on the importance of the slow, dedicated pace of pilgrimage, as a contrast to the quick, motorized transportation people have become accustomed to. Writing of his ascent up a mountain to the Cruz de Ferro, Chimenti notes with disappointment, “To […]

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Making Big Data Deeper

Investment advisor Irene Adridge writes that, “Big Data is the new Big Bang.” Certainly, Big Data is the top news story in the marketing world these days, and deservedly so. Big Data is creating opportunities for increased efficiency and insight for its devotees. These opportunities, however, have their limits. While Big Data has created a […]

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